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Orlando, FL – The KindRED Pride Foundation is launching a global movement for the first Saturday of June each year where all LGBTQ+ individuals and allies wear a RED Shirt not only in celebration of Pride Month but as well as a message of “KindRED” spirit.


The link between red and Pride originated in 1991 when Disney cast members and the Central Florida LGBT Community decided to meet socially on the first Saturday in June in front of the Castle at Magic Kingdom. They wore red t-shirts as an expression of pride and to identify their “kindred spirits” since they had only met on a bulletin board and never in person. 


“The KindRED Pride Foundation was inspired by the desire to expand the magic created by those who bravely participated in the original ‘Gay and Lesbian Day at Magic Kingdom,” says Alison Burgos, co-founder and Vice President of the KindRED Pride Foundation.  She continues - “We want to honor the courage of the cast members who risked their careers by expressing their kindred spirits over 30 years ago and to honor all the LGBTQ+ visitors from around the world who have brought their own ‘Magic’ to Magic Kingdom each year.”



 “Gay Disney” flourished and quickly grew to be one of the largest LGBTQ+ annual gatherings in the world. The growth was in part the result of the national exposure brought on by the protests of far-right groups threatening to boycott. With airplanes banners flying overhead until 2013, the LGBTQ+ community responded in droves and year after year journeyed to Disney World Resorts from around the world.


“Red is also the first color of the rainbow flag and stands as a symbol of life and passion,” says Burgos who hopes to start a yearly world-wide tradition to build connections with LGBTQ+ communities and allies around the world - a sign of solidarity for those that believe in diversity, inclusion, equality, safe expression, and kindness.


“What better way to kick off Pride Month than people around the world wearing RED as a celebration of life in all of its different colors, shapes, sizes, genders, orientations, nationalities, ages, abilities, and status,” says Tom Christ, Co-Founder and Board Member of the KindRED Pride Foundation.


Engaging that connection and firing up that grassroot outreach via social media, the KindRED Pride Foundation is inviting people throughout the world to organically join the movement by posting an image and/or a video of themselves wearing red using the hashtags #REDshirtchallenge, #TaketheREDshirtchallenge and #RSPD.


The first Saturday of June will now be RED Shirt Pride Day Around the World!


The KindRED Pride Foundation will inaugurate its Red Shirt Campaign at the official kickoff of their very own Pride Cup.  The Pride Cup is an annual LGBTQ+ multi-sport competition held during Gay Disney weekend – the first weekend in June in Orlando. With events welcoming all levels of athletes, the spirit of the competition is “Be Kind Champion” to coincide with Pride Month celebration and RED Shirt Pride Days.  


Registration for The Pride Cup is open now. 

Individuals, groups, and 501(c) (3) organizations can sign up at


A handful of corporate sponsors are on board again this year to support The Pride Cup:  NASCAR, Sonny’s BBQ, LPGA, PGA, Orlando City, Orlando Pride, Orlando Magic, Pride Radio, Tampa Bay Rays, Tampa Bay Rowdies, Major League Soccer, Equality Florida, BlissHealth, Pineapple Health, Priority Health RX, Girls in Wonderland, One Magical Weekend, OUT Sports League,, Hotspots Magazine, EDGE Media Network, and Gayming Magazine.

More About KindRED Pride Foundation
KindRED Pride Foundation is a 501(c) (3) non-profit organization whose mission is to support the endeavors of like-minded charities for the education, promotion, and celebration of Diversity, Inclusion, Equality, Safe Expression, and Kindness. The organization is aligning with national, regional, and local non-profits who provide valuable resources to fight bullying, teen homelessness, HIV services, and legal/business/housing services to the LGBT+ community.

For more information, go to

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